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Augmented Identity

Master Collection · 2025

Between Algorithms and Authenticity

The collection explores how identity expands and transforms within the digital realm. It examines the subtle influence of algorithms in shaping behaviour and perception, gradually shifting authenticity. Each look represents a stage of this process, moving from an unaltered identity towards a constructed and manipulated self. These abstract mechanisms are translated into a visual language that makes invisible digital influences tangible.

Photos Johanna Fazekaš·Model Hella Kornatzki